{"id":4845,"date":"2026-09-18T11:51:10","date_gmt":"2026-09-18T11:51:10","guid":{"rendered":"https:\/\/joanrojeski.com\/?p=4845"},"modified":"2026-09-24T15:28:46","modified_gmt":"2026-09-24T15:28:46","slug":"diseno-identidad-parque-minero-maestrat","status":"publish","type":"post","link":"https:\/\/joanrojeski.com\/cas\/disseny-identitat-parc-miner-del-maestrat\/","title":{"rendered":"Parque Minero del Maestrat"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4845\" class=\"elementor elementor-4845\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3efb2861 e-con-full e-flex e-con e-parent\" data-id=\"3efb2861\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-127a064e elementor-widget__width-initial elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"127a064e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Parc Miner del Maestrat<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5719288c elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"5719288c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIdentitat corporativa\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-771854b4 e-con-full e-flex e-con e-parent\" data-id=\"771854b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-285de2cf e-con-full e-flex e-con e-child\" data-id=\"285de2cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-442b747a elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"442b747a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">El Parc Miner del Maestrat \u00e9s un tresor del patrimoni hist\u00f2ric valenci\u00e0 que permet endinsar-se en l\u2019antiga ind\u00fastria minera subterr\u00e0nia, rec\u00f3rrer les seues galeries i descobrir com era la vida i el treball de les persones que van forjar aquest llegat. Amb la posada en marxa de la seua primera tenda, el Parc necessitava actualitzar la seua identitat i desenvolupar un nou univers gr\u00e0fic capa\u00e7 d\u2019adaptar-se a la comunicaci\u00f3, la promoci\u00f3 i una nova l\u00ednia de marxandatge, tenint especialment en compte el seu car\u00e0cter familiar.<\/p>\n<p class=\"isSelectedEnd\">Es va partir del logotip original per depurar-lo geom\u00e8tricament i convertir-lo en un s\u00edmbol m\u00e9s potent, contemporani i vers\u00e0til. A partir d\u2019aquesta nova base, el projecte es desplega en dues l\u00ednies creatives: una dirigida al p\u00fablic infantil, protagonitzada per tres mascotes, i una altra per al p\u00fablic general, constru\u00efda a partir d\u2019un sistema gr\u00e0fic de tra\u00e7os inspirat en els rails de la mina. Ambdues comparteixen una paleta inspirada en els colors i les tonalitats de la roca, refor\u00e7ant la connexi\u00f3 de la nova identitat amb el paisatge, la hist\u00f2ria i l\u2019experi\u00e8ncia de visitar el Parc Miner.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe4170c elementor-widget elementor-widget-video\" data-id=\"fe4170c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;start&quot;:1,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/joanrojeski.com\/wp-content\/uploads\/2026\/09\/parc-miner-redisseny.mp4#t=1\" autoplay=\"\" loop=\"\" playsinline=\"\" 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data-width=\"2560\" data-height=\"1707\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/joanrojeski.com\/wp-content\/uploads\/2026\/09\/10-merchandising-parc-miner.webp\" data-width=\"1920\" data-height=\"1280\" aria-label=\"10-merchandising-parc miner\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/joanrojeski.com\/wp-content\/uploads\/2026\/09\/5-merchandasing-parc-miner.webp\" data-width=\"2560\" data-height=\"1707\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item 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data-thumbnail=\"https:\/\/joanrojeski.com\/wp-content\/uploads\/2026\/09\/parc-miner-thumb.webp\" data-width=\"673\" data-height=\"1000\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1409139 e-con-full e-flex e-con e-child\" data-id=\"1409139\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:54,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56a1219e elementor-widget elementor-widget-text-editor\" data-id=\"56a1219e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Identitat corporativa i disseny de marxandatge<\/p>\n<p>Client: Parc Miner del Maestrat<\/p>\n<p>Fotografia i v\u00eddeo: <a href=\"https:\/\/www.1813estudio.com\/\" target=\"_blank\" rel=\"noopener\">1813 estudio<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446b32b6 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"446b32b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">El Parc Miner del Maestrat \u00e9s un tresor del patrimoni hist\u00f2ric valenci\u00e0 que permet endinsar-se en l\u2019antiga ind\u00fastria minera subterr\u00e0nia, rec\u00f3rrer les seues galeries i descobrir com era la vida i el treball de les persones que van forjar aquest llegat. Amb la posada en marxa de la seua primera tenda, el Parc necessitava actualitzar la seua identitat i desenvolupar un nou univers gr\u00e0fic capa\u00e7 d\u2019adaptar-se a la comunicaci\u00f3, la promoci\u00f3 i una nova l\u00ednia de marxandatge, tenint especialment en compte el seu car\u00e0cter familiar.<\/p>\n<p class=\"isSelectedEnd\">Es va partir del logotip original per depurar-lo geom\u00e8tricament i convertir-lo en un s\u00edmbol m\u00e9s potent, contemporani i vers\u00e0til. A partir d\u2019aquesta nova base, el projecte es desplega en dues l\u00ednies creatives: una dirigida al p\u00fablic infantil, protagonitzada per tres mascotes, i una altra per al p\u00fablic general, constru\u00efda a partir d\u2019un sistema gr\u00e0fic de tra\u00e7os inspirat en els rails de la mina. Ambdues comparteixen una paleta inspirada en els colors i les tonalitats de la roca, refor\u00e7ant la connexi\u00f3 de la nova identitat amb el paisatge, la hist\u00f2ria i l\u2019experi\u00e8ncia de visitar el Parc Miner.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-4845","post","type-post","status-publish","format-standard","hentry","category-identitat-corporativa"],"acf":{"photo_gallery":{"galeria":[[{"id":4862,"title":"1 logo parcminer-joan 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